How To Select The Best Name For Your Website

How To Select The Best Name For Your Website

What Is A Domain Name?

To reach a website you have to type an address into your internet browser – the domain name (e.g. www.websitesare.us). This domain name has to be unique so computers know where to find your website. ICANN, the Internet Corporation For Assigned Names And Numbers, coordinates these unique identifiers across the world, and your domain name needs to be registered with ICANN through an accredited domain-name registrar. Domain Name Registrars usually charge about $10 per year for the registration of a regular .com domain.

How To Select The Best Name For Your Website

Once you start looking for your domain name, you will notice that most good names are already taken. So you might have to settle with a less perfect option. Here are the four most important things to keep in mind when selecting your domain name:

  • Select a name that is as short as possible
  • Ideally select a name that ends in .com. If .com is already taken, your next best options are .org (yes, everybody can get a .org domain!), .net, .us (or your country’s extension if you are outside the US). Avoid .biz or .info – for some reason only known to Google these don’t rank so well.
  • Prefer names without dashes (mydomain.com is better than my-domain.com)
  • If possible, include your most important ‘keyword’, or think of registering 2 domains: One with your company name, and one with your keyword that will be forwarded to your company name website. E.g. in addition to ‘OnPointRealEstateGroup.com’, you might think of getting ‘SanDiegoFastHomeSelling.com’. The search engines love domains that include the keyword you want to rank for.

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