Search Engine and Banner Advertising
Do a search on Google Yahoo or Bing and you will notice the websites showing up on top and on the right side are labeled ‘sponsored results‘. These are the paid search results. Search engines have different paid advertising programs that guarantee the preferred listing. If done right this can be an excellent way of generating targeted traffic.
Paid advertising doesn’t have to be costly as all search engines offer marketing solutions even for a budget on a shoestring.
However, if you don’t know the intricacies of search engine marketing you will most likely waste your money and don’t get the desired results.
Online Advertising Case Study
In July 2009 there were 5,400 searches for the search term ‘plumber San Diego’, but only 320 for ‘plumbing contractor San Diego’.
Some plumbing companies paid $9.24 to Google every time somebody searched for ‘plumbing contractor San Diego’ and clicked on their ad, while others paid only $5.99 to get a click for ‘plumber San Diego’.
If the first group had selected the word ‘plumber’ instead of ‘plumbing contractor’, not only would they have saved almost $4 per click, but their ad would also have been shown to 5,000 more potential customers!
Other Online Marketing Methods
Other online marketing strategies include banner advertising on other websites, or paid listings in business related directories.
Important questions to ask before you select a website to advertise on:
- How much qualified visitors related to your business do they get?
- What is their conversion rate, meaning are their visitors are actually clicking on ads, or just reading their content?
What Websites Are Us Will Do For You
If you decide to pay for advertising, we will use specific SEO research software to thoroughly analyze your competitor’s advertising strategies, before creating an online marketing campaign for you. We have in-depth knowledge of Google Adwords, and will select the most profitable keywords for you. We will then set up and monitor your campaign. We can also create Flash or regular banner ads and write ad copy.
