Free Search Engine Ranking
While websites that pay for advertising on Google, Yahoo and Bing appear on the top and right side in the search engines results, a free or ‘organic’ list of websites shows in the center of the search result pages. In order to rank high among these free results, a website needs a to be search engine optimized (’on-site’ and ‘off-site’ SEO).
This means, in addition to creating a website with attractive design and excellent content your web designer needs to know how to optimize your website for the search engines (’on-site’), so Google and the other search engines will list it on top of the search results for your targeted search terms. In order to show on top positions it is however crucial that other relevant and established websites are linking to your site. The more other websites link to your site (’off-site’ search engine optimization), the more popular it is in Google’s eyes, and the higher you will be ranked.
While ‘organic’ search engine optimization is a great way of promoting your website without the need to pay for advertising, it is also a slow and needs to be an ongoing process done on a continuous basis.
Paid Advertising – Online Marketing
While building organic search engine traffic is a process that will take a couple weeks or months to reach its fullest potential and needs ongoing ‘maintenance’, paid advertising will show your website instantly amongst the paid search results above and on the right side of the free organic results in the search engines.
Whether you use search engine advertising, or other paid advertising strategies like banner advertising or advertising in paid directories, your online marketing campaign needs to be constantly monitored and adjusted to make sure you get the most out of what you pay. To you get the best value for your money, your online advertising strategy should include selecting the best keywords, creating compelling ads, split-testing ads and comparing the results, monitoring traffic and conversion rate.
How Can Websites Are Us Help?
We will research your market and your competitors in depth, and create an online marketing strategy for your website – this may involve free ranking, paid advertising or a combination of both.
After setting up and implementing your online marketing strategy, we will be constantly monitoring your website traffic and report to you on a regular basis, clearly communicating the results of our website promotion strategy. If we feel that adjustments are necessary we will discuss them with you and implement them.
