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Once you have your new website, you need to get visitors to it. So how do you generate traffic to your website? This article outlines four important steps to follow to start generating some traffic to your website:
When your website was designed by Websites Are Us, your San Diego web designer, you can be sure to get a website with ‘on-site’ search engine optimization, meaning your website is optimized in content and code and ready for the search engines to be picked up. We also make sure that Google, Yahoo and Bing know about your website’s existence. However, to rank in front positions in the search engines for your targeted keywords, it is necessary to start ‘off-site’ search engine optimization.
As in many other areas of web site design, a long-standing argument exists between those who feel that learning and practicing SEO should be done in-house, vs. those who feel it is best left to the professionals. There are advantages to either side, and it’s best to weigh these against each other when making a final decision:
However, there are also advantages of Do-It-Yourself SEO:
With this information in mind, you’re prepared to make an informed decision whether to use a professional San Diego SEO company to get your website ranked higher on Google.
Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.
Search engines run automated programs, called “bots” or “spiders” that use the hyperlink structure of the web to “crawl” the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion.
Once a page has been crawled, it’s contents can be “indexed” – stored in a giant database of documents that makes up a search engine’s “index”. This index needs to be tightly managed, so that requests which must search and sort billions of documents can be completed in fractions of a second.
When a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the document that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user. For example, a search for car and driver magazine at Google returns 8.25 million results, but a search for the same phrase in quotes (“car and driver magazine”) returns only 166 thousand results. In the first system, commonly called “Findall” mode, Google returned all documents which had the terms “car” “driver” and “magazine” (they ignore the term “and” because it’s not useful to narrowing the results), while in the second search, only those pages with the exact phrase “car and driver magazine” were returned. Other advanced operators (Google has a list of 11) can change which results a search engine will consider a match for a given query.
Once the search engine has determined which results are a match for the query, the engine’s algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query. They sort these on the results pages in order from most relevant to least so that users can make a choice about which to select.
Although a search engine’s operations are not particularly lengthy, systems like Google, Yahoo and Bing are among the most complex, processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users.
Search Engine Optimization (SEO) is the art to optimize your website in order to rank on top positions in the search engines without having to pay for advertising.
These days, you have to work very hard on getting the search engines to notice your website. Without a proactive approach to optimizing your web presence, you website’s only visitors will be you and your family and friends. But imagine what it will do to your business, when your website shows up for free on Google’s front page, every time a searcher is looking for the product or service you are offering!
You can get free top rankings in a matter of months, weeks, or even days – it all depends on finding the right ‘keywords’. However, if you select the ’wrong’ keyword – e.g. a highly competitive term like ‘life insurance’ or ‘real estate’ – your website will most likely never be among the first 100 results… The good news is : Websites Are Us knows many other ways to get you lots of visitors to your website - without you having to pay a high fee to Google every time a visitor clicks on your link!
On Site Search Engine Optimization is the overall job of ensuring that your website content is accessible, suitable and indexable by the search engines. For the content for example, your site needs to have relevant content with the right relation between keyword density and page copy. For the architecture, it means e.g. having a targeted title and Meta description, headers and image alt tags, and providing some ‘extra help’ to the spiders in forms of intelligent robots and sitemap files.
Even more important that having a well structured website with great content is Off Site Search Engine Optimization. Your ranking in the search engines is mainly determined by the ‘link popularity’ of your website. Think of ‘links’ to your website as ‘votes’ from other websites for your site. The more other relevant and high ranking websites link to yours, the more popular it is in the eyes of the search engines, and the higher they will rank it. You can get a good part of such links by listing your website in local or specialty directories, being present on the many social network or social bookmarking websites or even publishing ‘how-to-videos’ on YouTube. However, as web marketing techniques become more and more sophisticated in an ongoing cat and mouse game with the ever-changing search engine algorithms, it becomes harder and harder to secure good quality, relevant links, and the risk to be ‘penalized’ by the search engines if it is done unprofessionally or in a ‘spammy’ way is big.
When your website is optimized On Site and strategical and consistent Off Site promotion is done, you will see a dramatic improvement in your website’s positioning in the search engines. It’s not easy to get top 10 rankings on Google but it’s also not difficult for those who know how to do it.
Read more about our 3 Steps To Google’s Front Page Website Optimization Plan, or
While websites that pay for advertising on Google, Yahoo and Bing appear on the top and right side in the search engines results, a free or ‘organic’ list of websites shows in the center of the search result pages. In order to rank high among these free results, a website needs a to be search engine optimized (‘on-site’ and ‘off-site’ SEO).
This means, in addition to creating a website with attractive design and excellent content your web designer needs to know how to optimize your website for the search engines (‘on-site’), so Google and the other search engines will list it on top of the search results for your targeted search terms. In order to show on top positions it is however crucial that other relevant and established websites are linking to your site. The more other websites link to your site (‘off-site’ search engine optimization), the more popular it is in Google’s eyes, and the higher you will be ranked.
While ‘organic’ search engine optimization is a great way of promoting your website without the need to pay for advertising, it is also a slow and needs to be an ongoing process done on a continuous basis.
While building organic search engine traffic is a process that will take a couple weeks or months to reach its fullest potential and needs ongoing ‘maintenance’, paid advertising will show your website instantly amongst the paid search results above and on the right side of the free organic results in the search engines.
Whether you use search engine advertising, or other paid advertising strategies like banner advertising or advertising in paid directories, your online marketing campaign needs to be constantly monitored and adjusted to make sure you get the most out of what you pay. To you get the best value for your money, your online advertising strategy should include selecting the best keywords, creating compelling ads, split-testing ads and comparing the results, monitoring traffic and conversion rate.
We will research your market and your competitors in depth, and create an online marketing strategy for your website – this may involve free ranking, paid advertising or a combination of both.
After setting up and implementing your online marketing strategy, we will be constantly monitoring your website traffic and report to you on a regular basis, clearly communicating the results of our website promotion strategy. If we feel that adjustments are necessary we will discuss them with you and implement them.
Do you know how to get your website on Google’s front page without having to pay an arm and a leg for advertising? How to make it appear among the first 10 ‘organic’ free search results Google selects for each search term?
It sounds like an easy question, and many think the answer is as easy as just ‘submitting your website to Google‘.
If it was that easy to get high rankings on Google then everybody could get high rankings. However, it’s obvious that only 10 websites will make it to Google’s front page for a given search phrase and Google chooses these websites carefully.
In fact, appearing on Google’s front page has become a pretty complicated subject. These days, the three major players in the search engine business are Google, Yahoo and Bing. Google accounts for about 70 percent of all online searches, followed by Yahoo and Bing with each about 12-15 percent. Far behind are Ask and others with 5 percent.
To show up in the search engines free search results without having to pay for advertising, your website of course needs to be listed with these search engines. But simply submitting your site is like purchasing a lottery ticket – it doesn’t mean you are the winner of a top position. It simply means that the search engine knows your website exist.
If you have no or little competition you might rank well for your particular product or service term, but if you are providing services similar to hundreds or thousands of other companies, you probably won’t find your website among the first 100 search results in Google’s or Yahoo.
So, going back to our example with the lottery ticket – what can you do to increase your odds of winning? The answer is: Search Engine Optimization.
Optimize your web site and you are likely to get more traffic from search engines.